Your airline’s either got it or it hasn’t.

Got what?

It doesn't seem to me that anything about the air travel experience finds it's way into this art-for-art's-sake Virgin Atlantic commercial. Least of all, virgins. In an industry under fire for bilking passengers out of billions of dollars in fees normally finding their way into federal pockets, you'd think a "We'll try harder." approach, or "We're knockin' a few bucks off for the holidays." concept might have had a better chance at earning back a little customer respect.

Big Names. Big Fail.

Credits include Agency - Rainey Kelly Campbell Roalfe Y&R,
Production Company - Partizan,
Post Production Company - The Moving Picture Company,
Soundtrack - Muse and 
Director - Traktor. With all that horsepower, you think we'd get something better than this...

Please return your tray tables to their normal and upright position.

July 29, 2011   Permalink   New Virgin Atlantic Ad 2011