Great Content Starts With Great Preparation

The Touch Wood smart phone commercial, utilizing a handmade wooden xylophone of indeterminate length and carted into a wilderness area that reminds me of somewhere on the planet Endor, plays Bach's Jesu Joy of Man's Desiring as I've never heard it performed before.

I could get all wordy and philosophical, conjuring up connections to all manner of marketing rules and regulations. I'll restrain myself. I'm confident you'll do a much better job all by yourself after you watch these clips.

Behind The Scenes

The Final Cut

Thanks to Ann Collins for bringing this to my attention. Thanks to Paul Hastings for recognizing brilliance and having the foresight to make the videos accessible and finally, thanks to the folks at Docomo for their vision and courage.

Now, Bach To The Drawing Board.

September 11, 2011   Permalink   NTT Docomo, Inc. | Paul Hastings Blog