I am a seasoned marketing and creative professional with the experience and skills to help you identify what is unique and special about your business, your product(s), your service(s). Together, we can perform a little marketing rehab, helping you create the brand strategies and the marketing campaign best suited to successfully communicate the right message, to the right people.
Alright, perhaps I jumped the gun. Maybe I let a little vintage cynicism creep in prematurely. It can happen. So in my routine browsing of my favorite sites/blogs I ran across this at The Search Agents and it made me stop and think.
The Touch Wood smart phone commercial, utilizing a handmade wooden xylophone of indeterminate length and carted into a wilderness area that reminds me of somewhere on the planet Endor, plays Bach's Jesu Joy of Man's Desiring as I've never heard it performed before.
It isn't every day that I get an opportunity to participate in something of this magnitude, of this importance and help save a life. I'm not going to let this moment pass without doing my part. This book, End Malaria, has the power to save a life. Yes, good books can improve lives, shape lives, even change lives. But when was the last time a book literally helped save a life? If you're reading this, the answer is right now. Please, read on.
I love Lauryn Ballesteros. I've never met her in person, but I love her nonetheless.
Lauryn is VP of Sales at Seth Godin's Squidoo, an avid traveler, speaks 3 languages and generally writes about business, marketing and sales. Today Lauryn wrote about life… or a little slice of it. And I believe that what Lauryn says will resonate with anyone who shares her enthusiasm for life.
I remember when the infamous Nike swoosh first hit the streets, but had no idea it was done for $35 bucks and was, at the time, considered the lesser of all evils. It sure has stood up to the test of time, becoming one of the most iconic logos of the last 40 years. I was intrigued with Steven Heller's story on the logo in Imprint's blog today.
In a recent panel discussion hosted by Ad Age, Judy Shapiro realized that "...there was no consistent understanding of what "social media" was. For some, "social media" meant a new connective layer for the planet (powered by Facebook). For others, social media was the social layer for the planet with a new definition of "privacy" (powered by Facebook). And for others, social media was so broad it meant anything that let people share anything -- which covers a lot of ground beyond Facebook."
To paraphrase a bit, thanks, in large part to this nebulous "social media," marketing is experiencing a fundamental shift that takes every tactical practice of the last 20 years and turns them upside down.
Brian Clark (no relation), founder of Copyblogger and CEO of Copyblogger Media, is one of my favorite people to follow. His latest look at Google+ and his prognostications strike me as spot on. As he says, "In case you’ve been incarcerated in a Turkish prison for the last few weeks, Google+ is the new social networking platform from the search engine giant. It’s been more accurately called a “sharing” platform, and I think that distinction alone means everyone producing online content needs to take a serious look at Google+."
Brilliance is brilliance. Always has been. Always will be. Sometimes it comes in a flash. Sometimes it emerges from a protracted period of serious contemplation. It is not the sole property of young or old and often presents itself in the form of an unexpected surprise. Saul Bass (May 8, 1920 – April 25, 1996), an American graphic designer and filmmaker, was no stranger to brilliance. I remember when his two short concept pieces, "Why Man Creates - Parts 1 and 2" were first released and the impact they had on those of us dragging ourselves through the 60's and filling seats in university classrooms from coast to coast. I think it's time to hold a little revival and I'm happy to share them with you now.
I’ll admit it, I got caught up in the rush to be first generation on Google+. Now I need to figure out how to best integrate it into my personal workflow, assuming it will. I have a lot “invested” in Facebook in terms of keeping up with family and friends that mean so much to me and as a component in my business development strategy. Should G+ rocket to the top of the social media landscape, unless there becomes an easy way to migrate my FB world into G+, I'm guessing I’ll have to come up with a plan to manage both… rather than having them manage me.