I am a seasoned marketing and creative professional with the experience and skills to help you identify what is unique and special about your business, your product(s), your service(s). Together, we can perform a little marketing rehab, helping you create the brand strategies and the marketing campaign best suited to successfully communicate the right message, to the right people.
I remember when the infamous Nike swoosh first hit the streets, but had no idea it was done for $35 bucks and was, at the time, considered the lesser of all evils. It sure has stood up to the test of time, becoming one of the most iconic logos of the last 40 years. I was intrigued with Steven Heller's story on the logo in Imprint's blog today.
Brilliance is brilliance. Always has been. Always will be. Sometimes it comes in a flash. Sometimes it emerges from a protracted period of serious contemplation. It is not the sole property of young or old and often presents itself in the form of an unexpected surprise. Saul Bass (May 8, 1920 – April 25, 1996), an American graphic designer and filmmaker, was no stranger to brilliance. I remember when his two short concept pieces, "Why Man Creates - Parts 1 and 2" were first released and the impact they had on those of us dragging ourselves through the 60's and filling seats in university classrooms from coast to coast. I think it's time to hold a little revival and I'm happy to share them with you now.