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What's the eventual consequence facing those who game the social media world into thinking they have influence?
Alright, perhaps I jumped the gun. Maybe I let a little vintage cynicism creep in prematurely. It can happen. So in my routine browsing of my favorite sites/blogs I ran across this at The Search Agents and it made me stop and think.
The Touch Wood smart phone commercial, utilizing a handmade wooden xylophone of indeterminate length and carted into a wilderness area that reminds me of somewhere on the planet Endor, plays Bach's Jesu Joy of Man's Desiring as I've never heard it performed before.
I remember when the infamous Nike swoosh first hit the streets, but had no idea it was done for $35 bucks and was, at the time, considered the lesser of all evils. It sure has stood up to the test of time, becoming one of the most iconic logos of the last 40 years. I was intrigued with Steven Heller's story on the logo in Imprint's blog today.
Brian Clark (no relation), founder of Copyblogger and CEO of Copyblogger Media, is one of my favorite people to follow. His latest look at Google+ and his prognostications strike me as spot on. As he says, "In case you’ve been incarcerated in a Turkish prison for the last few weeks, Google+ is the new social networking platform from the search engine giant. It’s been more accurately called a “sharing” platform, and I think that distinction alone means everyone producing online content needs to take a serious look at Google+."
Every day I see commercial after commercial where I think, "Someone actually paid for this?" With the exception of Super Bowl Sunday, coming across a good spot is a rarity. IMHO, L.L. Bean did a great job on this one, solid concept, good juxtaposition of imagery, good pacing, solid production value and minimalist copywriting. Nice job!